I've been designing, building & producing websites since 1999. And I love pixels.

Who am I?

I currently live in Stockholm, Sweden, and I work for top interactive agency Fi, in the role of Producer.

My xBox Avatar

When I'm not clicking, dragging or typing, I'm usually:

  • pretentiously discussing music, films, books and TV;
  • nitpicking at grammar;
  • waiting for a smaller, faster iPhone;
  • slowly learning the guitar;
  • watching live comedy;
  • watching the footy;
  • enjoying short cocktails

I'm also partial to compiling vaguely ironic playlists on Spotify, playing the odd game of Street Fighter II on XBox Live or table footy in the pub.

What do I do?

Well, lots of things really. Being a website producer means I'm often the one person who is involved in a web project from beginning to end.

I meet clients at the outset – during pitch situations where I've got to sell the agency, our ideas and capabilities; or later, when the deal is done and I'm responsible for converting the initial brief into a live project. I then lead the scoping process: gathering requirements, creating wireframes and helping clients with difficult choices regarding design, technology, content management, SEO and accessibility. I define the project strategy and bring together the right team for the job.

With the project underway, I work closely with creative and technical teams to oversee design & implementation. Sometimes I take a hands-on approach in design or build, sometimes I stay hands-off and use my experience and knowledge of the client and project to provide guidance for the team.

Skills

I've been doing this web stuff for ten years and I've also been privileged to work with some hugely talented and skilled people. So I've built up a variety of specialist knowledge and software proficiency.

Lovely Adobe CS

My core skillset is based around front-end design. I'm an expert in XHTML/CSS, web standards, SEO, Fireworks, Photoshop, Flash, Dreamweaver and all that goodness. I can handle the majority of other industry-standard software, and I'm well versed in client-side/server-side technologies, development platforms and other stuff at the nerdier end of the spectrum.

The less nerdier side of me brings other, ahem, 'softer' skills to the table too – I frequently author large documents and give presentations to groups of people, so I'm a pretty good written and verbal communicator.